Most of today’s marketing efforts are geared towards only two senses – sight and sound. Smart marketers do not miss out an opportunity to leverage the strongest of all human senses – sense of smell (or olfaction) (URL to power of scent) to increase brand awareness and bring in more sales.
Smell is the oldest of the five senses. It is believed humans can identify as many as 10,000 different smells, ranging from fresh baked bread to barbecued chicken to lavender. Recent studies uncovered that there is a strong correlation between smell and memory, and a part of the human brain contains a “sensory map” that […]