The absence of odour does not mean that indoor air quality cannot be substantially improved with the help of scent marketing by introducing a scent into an interior space. Research is providing a fascinating insight into how scent can affect human emotions and behaviour. The the use of essential oils, herbs, and trees to promote health and well-being has become a crucial tool in effective marketing.
‘Scent marketing,’ also known as aroma or smell marketing, is using odours for marketing and commercial purposes.
Scent is more powerful than you think
Hotels, retail chains, health care facilities, resorts, spas and fitness centers or any other business seeking to provide positive experiences for their customers and stimulate return business should consider the use of scent in their marketing to improve their bottom-line.
Many recent studies report that fragrances potentially influence consumer’s activity and behaviour. An interesting experiment in Las Vegas casino has shown that the amount of money gambled in a slot machine increased by over 45% when the site was odorised with a pleasant aroma.
Retailers should seriously consider ambient scent in their marketing toolbox. It is probably among one of the least expensive techniques to enhance shoppers’ perceptions.
–Journal of Business Research, 2012
With advertising being dominated by visual and auditory stimuli, using scent marketing in businesses represents the next step in creating a unique brand experience. Hi-Rise Services offers AirSpa™, the unbeatable scent delivery and scent marketing systems that create a relaxing and inviting environment to ensure your customers spend a longer time with you.
However, it’s not just about adding scent to your environment. It’s more about adding the right scent that is consistent with branding, values, and vision of your business. In other words, Hi-Rise Services creates a custom (signature) scent for your business that communicates your brand.
AirSpa™ scent delivery system that includes an exclusive line of formulas is designed to neutralize and freshen the air with IFRA (International Fragrance Association) certified natural scented fragrance options made with essential oils. Our advanced diffusing system does not use volatile organic compounds (VOCs) or leave any surface deposits.
- Develops a favorable perception of retail environment and product quality
- Increases the sales of a particular product provided that congruent scent is used
- Impacts the amount of time consumers spend in a retail environment thereby increasing chances of a sale
- Improve brand loyalty by creating a unique identity that creates an emotional association between your product and your customers
- Improve customer experience with unique IFRA certified fragrances with neutralizing scents that contain natural antibacterial properties
Scenting not only helps get rid of unpleasant smells but creates an environment where visitors become calm, happy, and less resistant to a purchase. Whether the goal is to enhance the experience of your customers or decrease stress levels of your employees in the workplace, Hi-Rise Services’ scenting greatly improves any indoor environment.
Fact: 75% of the emotions we generate on a daily basis are affected by smell.
An appropriately scented environment especially a retail store influences buying decision of customers thanks to a proven fact that 40% of customers stay longer in a pleasantly scented environment thereby increasing the likelihood of making a purchase.
After all, smell is our most primal sense and it is believed that we can distinguish over 10,000 different scents. And, the most powerful trigger of memory or recall of various associations we are having is also a scent. Therefore, scent marketing as a modern way of utilizing one of our primal senses, i.e. sense of smell is hard to neglect in today’s marketing mix.