Odour Control | Scent Marketing | Washroom Care

Call us: 905-761-0041

  • Home
  • Products
  • Solutions
    • Odour Control
    • Scent Marketing
    • Washroom Care
  • Industries
    • Commercial
    • Residential
  • Blog
  • Why Hi-Rise?
    • About Us
    • Power of Scent
    • Green Policy
    • Testimonials
  • Contact Us
You are here: Home / Why Hi-Rise? / Power of Scent

Power of Scent

Scent is more powerful than you think…

A recent study by Rockefeller University in New York City found that we remember 35% of what we smell, compared to only 5% of what we see and 2% of what we hear.

Why indeed smell is so powerful? The sense of smell (or olfaction) is our most primitive sense and yet is one of the most powerful senses that cannot be turned off.

Of all the senses, the sense of smell is the most important trigger of memory. Why is smell so intimately linked with our memory?

olfactory-systemOne reason is that olfactory system is located in the same part of our brain that effects emotions, memory, and creativity. And, that part of the brain processes smell, interacts with regions of the brain that are responsible for storing emotional memories. A smell becomes associated with the particular experience, person, or time period with which it is repeatedly paired. For example, sudden scents, like smelling salts, will jolt the mind or a freshly baked pancake will take us to the realm of our childhood.

According to the Sense of Smell Institute, the average person is able to distinguish over 10,000 different odours. A growing evidence of various studies recently testify to impact both positive and negative that smell can have on human behaviour, mood, and emotions.

The use of scents, aromas, and fragrances can

  • Promote relaxation
  • Reduce stress
  • Improve alertness
  • Energize
  • Relieve pain and depression
  • Reduce inflammation
  • Kill disease causing microbes

As a business owner, this knowledge is incredibly powerful and emphasizes the need to make sure you are not exposing your customers or employees to any foul smelling or unpleasant power of scentodours. Bad odours similarly can negatively impact consumers’ perceptions of the quality of a business as well as employee productivity and effectiveness.

Obviously the hotels, retail chains or any other businesses seeking to provide positive experiences for their customers and stimulate return business should consider the use of scent to enhance their environment.


TOP 20 SMELLS WHICH MAKE PEOPLE HAPPY

  1. Freshly baked bread
  2. Clean sheets
  3. Freshly mown grass
  4. Fresh flowers
  5. Freshly ground coffee
  6. Fresh air after rain fall
  7. Vanilla
  8. Chocolate
  9. Fish & Chips
  10. Bacon frying
  11. Roast Dinner
  12. Babies
  13. Lemon zest
  14. Lavenderx
  15. Petrol
  16. Apple and blackberry crumble in the oven
  17. A freshly lit match
  18. Roses
  19. Party poppers
  20. Rubber tyres

 

About Us

Hi-Rise is a division of Orkin Canada serving Toronto and the GTA with most effective and environmentally sensitive Odour Control, Eco Friendly Odor Control and Air Freshener Systems in the Industry.

Recent Posts

  • How to Put Scent to Work For Your Business
  • Top Five Things You Should Know About Aromas and Their Effects

Copyright Hi-Rise Services © 2025 -- Division of Orkin Canada