We’re not only able to change consumers’ impressions of a brand, we can also change consumer perception of time, size and quality.
Martin Lindstrom, author of “Brand Sense: Build powerful brands through touch, smell, sight and sound”
Why Scenting Retail Stores?
Retailers understand the importance of good customer service and realize that a large portion of this is achieved through the in-store experience. Your store layout optimizes product presentation, the color and style of your décor compliments your brand and works in combination with in-store lighting and audio. Imagine being able to enhance your brand on every sensory level. Imagine if you could continue connecting with customers long after you’ve closed your doors. You can, through the use of scent!
A stimulating scented environment welcomes gives new and repeat customers providing them with a memorable feeling of comfort and welcome. A location’s ambient scent will influence customer’s purchase decision, make people stay longer and the longer they stay the more they are likely to purchase.
People like to continue shopping and lose track of time when pleasant ambient air scents are diffused. They typically exhibit higher levels of approach and impulse buying behaviors, and experience enhanced satisfaction when an environment scented.
“A West Chester University experiment involved 689 shoppers. Those exposed to the pleasant aromas of clementine and vanilla underestimated the amount of time they spent shopping by 26%. Those exposed to an unpleasant aroma overestimated the amount of time they spent shopping by 40%.”
Benefits of Scenting Your Retail Store
- Pleasant odours improve store image and the intention to visit the store again in future
- Pleasant odours improve product evaluations and increase buying intentions for products
- Aroma scenting increase the number of times products are examined by customers
- Pleasantly scented environment decrease the subjectively perceived amount of time spent in a store